6 Factors You Should Know To Create A User-Centric Website Design

 Creating an effective website design is about understanding visual design and how usability and utility influence user experience. User-centred designs improve the potential for website success. If a person finds it difficult to get the information they need, they will become easily frustrated and leave to visit your competitor’s website. An experienced website design agency in UAEconsiders various factors during the design process. Here are a few essential aspects that contribute to how the website is perceived:

1. Website Purpose

Each page of your website should have a specific purpose that considers your goals and users’ needs. Whether it is to provide information or build a brand, you need to ensure you understand the exact purpose of your website. This can help you determine how well your website performs and what needs to be improved to get the desired results. Here are some common core website purposes:

• Establishing Expertise

• Building Credibility

• Generating Leads

• Sales & After-Sales Support

2. Mobile Friendliness

With the explosive rise in the number of mobile devices accessing websites, responsive web design is not a UX-only aspect. Creating a web design only for a single device is no longer feasible, which is why responsiveness should be a part of every marketer’s strategy. You can collaborate with an agency that provides services for website development in Oman to create a responsive website for mobile device users in your audience.

Mobile-friendliness offers an optimised browsing experience, so visitors don’t leave your website and choose your competitors instead. The importance of mobile responsiveness has further increased since Google established it as part of ranking signals in 2015. More recently, Google rolled out the Page Experience Update last year, including mobile-friendliness as one of the signals. 

3. Simplicity

Nowadays, “less is more” is the motto of most web designers. Instead of a cluttered website that can overwhelm users, simple and functional designs are considered more effective. One method of achieving a minimalist design is to keep removing elements until the design breaks, which means it no longer fulfils the user’s needs and wants. Here are three things you need to consider while working on improving the user experience of your website:

• Colour: Since colour can impact user responses, look for a colour palette that fits your brand and influences customer behaviour. Complementary colours work well together and can increase engagement.

• Type: Typography serves as the visual representation of the brand voice. It ties all forms of visual communication and helps to create brand consistency and memorability. 

• Imagery: Photos, illustrations, videos, and other graphics are a part of the imagery. Along with being expressive, imagery acts as the embodiment of the brand’s personality.

4. Navigation

Organised and transparent website navigation acts as a roadmap that helps users find the required information on the website. An easily navigable website encourages users to explore other pages to pursue more information and ensures they don’t leave the website instantly. Eventually, it can lead to higher website rankings and more sales.

5. Visual Hierarchy

A clear visual hierarchy guides the user’s eye to the most important elements on the page. It lets the user know where they are supposed to focus their attention and controls information delivery. It’s best to use no more than three sizes to keep the hierarchical relationship clear and defined. 

6. Grid-Based Layout

Using a grid can help you align elements on a page and organise your content. It helps you maintain uniformity, so you have a proper foundation for your design. Arranging the content into a clean structure can make the page appear balanced and aesthetically pleasing. Your grid can be as complex or simple as you’d like it to be.

While these are just some of the basic principles of web design, you can always experiment with ideas and conduct tests to identify any problems. As a beginner, it is best to stick to the general rules while you are still learning. If you want to collaborate with an agency experienced in web design in Oman for your latest project, feel free to get in touch with us at Adaan GCC.